Pharmacolog appoints Åsa Stroofe as Marketing Director. Åsa has extensive experience of marketing and business development in the Life Science industry and will start her position on June 1, 2021.
As Marketing Director, Åsa will be responsible for the Company's marketing and work with business development together with our other sales and marketing resources. She will play a key role in supporting our strategic partners in major launches and campaigns. In addition to marketing, Åsa has studied both technology and physiology, which laid the foundation for a successful career in the Life Science area. Åsa has worked at Thermo Fischer Scientific, Aerocrine, MAQUET Critical Care and Medtronic, among others, where she has had various roles along the entire value chain from research and development to marketing and sales. As product manager, she has driven products from first idea to launch and as marketing manager, she has been responsible for commercialization and global marketing, both within the Medical Device and Biotech industry.
CEO Mats Högberg comments. “We are very happy that Åsa has chosen to accept the role of Marketing Director. As we are facing an exciting phase with a number of strategic partners who are in the process of major launches of our products, we need an experienced marketing manager who can lead these projects. Åsa will be a very important addition to the company and the management team with its long and solid experience of marketing medical technology in a global market.”
Pharmacolog is specialized in developing systems and solutions for more effective and safer use of intravenous drugs. The company’s first product, DrugLog®, enables a nurse or pharmacist to quickly and easily verify that an injectable drug has the right identity and concentration. Pharmacolog’s long-term vision is an individually optimized medication for each individual patient, considering all available parameters in the control and distribution of the drug. Further information regarding the company is available at http://www.pharmacolog.com. The company’s Certified Adviser is Mangold Fondkommission AB, which can be reached on telephone number +46 8-5030 15 50 or through CA@mangold.se.